People that follow the crowd are the type that cannot make up their mind on what will work for them. They are almost afraid to voice their own opinion and simply let the other party know that they don't agree with an idea or concept. What they don't understand - just because you don't agree with an idea or concept doesn't mean the idea is a bad one. It simply means that the idea or concept doesn't fit in your scope of thinking (or project)
These type of people find it hard to make a decisions - not only that - they are compelled to ask different people what they think of their idea, or an idea that was given to them by someone else.
- Let's go a bit further. Are you asking the right people your question?
- Are these people entrepreneurs with a similar type of business and or target audience as yours?
- Have these people reached the level of success that you are hoping to achieve?
- What does success mean to you? Is it a dollar figure? Is it being independent enough to work for yourself? Is it the business growth that you are looking at achieving?
In my experience, people that switch gears (because something isn't working) do not have confidence in their business model. They also don't give a process time to either succeed or match the goals that should have been set.
You really need to know your target audience - and many entrepreneurs do not know this! Not only do you need to understand who your target audience is, but you need to do a bit of research to see which social media platforms they are using.
- Let me ask you this - if you are writing a children's book, what do you need to ask yourself? The age of the children, the age group of the parent's, what social networks are the parents involved in?
- Who are you targeting? In this instance, while you are targeting the children say ages 4-7 - your book is written for that age group but the parents of the children are who you need to be reaching out too.
- Now, are you reaching out to moms? How about working moms? What is the age group of the moms you are reaching out to? Do you need an audio version for the youngest child versus being read to?
- Who are some of the great children book authors that you follow and are you on the social networks they are? How about Goodreads? Goodreads is the world's largest site for readers and book recommendations. Their mission is to help people find and share books they love.
- Here is a great link to Social Networks about Books.
I could keep going - but I wanted you to get the idea of what I am trying to convey. If your business is to sell all natural, home made, organic dog food - what social networks are you going to reach out to?
- What is the age group range of your target audience?
- Are you wanting to sell to a specific breed clientele or to all types of dog owners? This link is an app that you can download to your smart phone - check it out.
To be a business owner, you do not want to follow the crowd. However, let me explain one last thing - you do want to learn what you need to know about internet marketing or a process that you need in your business. However, that doesn't mean that you have to do things like everyone else. Tweak it, mold it - fit it to your personality - take the concept and use it but create a uniqueness for yourself that will have people coming back to see what else you have to offer.