What Is Content Marketing?

This is the master definition:  (Taken from the Content Marketing Institute)  Content Marketing

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

However - This is what we understand . . . .

Basically, content marketing is the:

  • Art of communicating with your customers and prospects without selling
  • It is non-interruption marketing
  • Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
  • The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

This just makes so much sense!  Each and every one of you Entrepreneurs have so much to share!  With your experience, skill and expertise, this should be a no brainer!  Frankly, I am totally turned off when people just want to sell me something!

I totally believe in supporting other small business entrepreneurs - but I support those that have the qualities that I have.  People are looking for a connection - they are looking for products and services but they want to support those that are loyal, hard working, honest etc.

We are constantly on a learning curve - there is so much out there!  But being true to your self - knowing what you want, understanding your clientele, your target market, and knowing what they want and need is key!

Being the expert in your field is also key!  But with content marketing, you are showing value, you are educating, you are NOT expecting anything in return - you want them to want to continue to follow you, learn more about you, have a connection with you!

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I am a Freelance Writer/Blogger and WordPress Web Designer. I created a blog (one spot) where I can post great business tips, sayings, opinions, and information to our women entrepreneurs.

I spend a lot of time fine tuning your Internet Presence. Why? Because being consistent all across the board is key! Here's a little tip: Use the same branding image across all of your internet networks. Optimize each social media profile with consistent keywords and information about you. Yes, you can modify the profile info a bit (to coincide with the social network you belong to. But it needs to be relevant and informative!

How are you Unique? What is your dream, your passion? Who do you relate to? Are you a decision maker or are you a follower. I love what I do ~ but my passion is my digital magazine - putting this front and center is a challenge ~ but it has never ventured too far away from my purpose.


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