Gen-X The Boomer’s Off Spring

GEN-X Just Crash - Too Much Brain Activity

GEN-X the Boomer's Off Spring , the Forgotten yet powerful generation.   Do Not IGNORE ~ by doing so, it means you are ignoring a demographic that has impressive influence over both household and company decisions.

This is another reason why small business entrepreneurs are asked "Who Is Your Target Market?"  If you answer everyone - then you need to go back to the drawing board.  I am a boomer - and I talk best to other boomers.  Yes, my business tips and info can and is utilized by all ages - but I am writing it to the boomer - I work at keeping things simple and easy to understand - why?

Boomers (My Target Audience) (for the most part)  are not from the techie fields.  I would rather make sure that the least techie boomer understands the information - the reason?  This equates to everyone in the boomer section understanding what I am saying.  They are smart, think outside the box, eager to learn, etc.   For those that are more advanced in the Techie arena - they will ask the questions - and that is how the less Techie boomer learns.  (By listening to the questions and answers)

GEN-X the forgotten yet powerful generation

Here are some additional food for thought:

  • Gen-X make up 31% of the total U.S. income ~ yet they only comprise 25% of the population
  • Gen-X are founding 55% of today's startups.
  • Gen-Xers outspend all other generations when it comes to housing, clothing, eating out and entertainment.
  • The Gen-X group make middle class income - average of $50,400
  • 35% of the Gen-X group have college degrees
  • Of the Gen-X group - 81% have Facebook accounts and love social media - they also spend about 7 hours a week on social media.
  • Gen-Xers - 54% are totally frustrated that BRANDS constantly ignore them
  • Marketing to Gen-Xers?  Don't forget traditional media - 48% listen to the radio, 62% still read newspapers and 85% watch traditional television.

So my friends, despite the Gen-X population being the smallest in numbers, they currently have the biggest disposable income to spend on your products.  They also have a strong influence on corporate purchases.

It is very important to figure out your target market.  You need to get down to a bit of detail - don't generalize anything - do a little research - there are many great sites out there giving you the information you need to make an informed decision, to help you with the marketing - and last but not least build the relationship!  Social Media is there for you to build a relationship with your clientele - or prospects.  Do not treat Social Media like old fashion marketing media - when our mailboxes fill up with junk mail - for the most part - that media gets thrown in the trash.

When your inbox get's buried because you have to send out an email every day - you will be placed on the spam list and deleted.  Make your content count!  When you put together information make it quality - Gen-Xers are not going to be fooled - they can tell if you are just selling to them or if you truly care about them and have a product or service that will genuinely help them.

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I am a Freelance Content Writer/Blogger and WordPress Web Designer. I created a blog where I can post great business tips, sayings, opinions, and information to our women entrepreneurs.

I spend a lot of time fine tuning your Internet Presence. Why? Because being consistent all across the board is key! Here's a little tip: Use the same branding image across all of your internet networks. Optimize each social media profile with consistent keywords and information about you. Yes, you can modify the profile info a bit (to coincide with the social network you belong to. But it needs to be relevant and informative!

How are you Unique? What is your dream, your passion? Who do you relate to? Are you a decision maker or are you a follower. I love what I do ~ but my passion is my digital magazine - putting this front and center is a challenge ~ but it has never ventured too far away from my purpose.


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