2014 Social Media Marketing Trends

2014 Social Media Marketing Holiday Trends

This is really good everyone – For those of you that think Social Media isn’t important, or do not understand how crucial it is to your business, to your relationship building with your clients and prospective clients – take a look at this infographic by Brandon Gaille.

The holidays are just around the corner!  Are you gearing up for them?

2014 Holiday Spending Trends

 

Ever wondered why people indulge in shopping sprees at specific times of the year, whether it is a religious festival or a date that has prominent social or cultural relevance?

The concept or custom of gifting has been around for centuries. It is almost ancient. But shipping sprees or shopping extravaganzas is not an archaic custom. It is a modern day practice that most families around the world get involved in!

The practice has actually been developed by marketers. With unprecedented sales, manufactured rushes and unique as well as compelling tactics, the marketers of the world have enticed people to splurge during holiday seasons, be it Christmas or New Year, Thanksgiving or just an odd end of season sale. 2014 would be no different than any other recent years, but the exception this year is the focus on social media marketing!

This Infographic really shows you at a glance the power of Social Media and how it will enhance your business sales if used!  Too many people do not realize the power of social media and the different age groups!  Really knowing your target audience and working with the features that “Your” target audience uses – is key to your business success and strategy.

Facebook is undoubted the biggest online catchment area. Twitter follows next and then there is Instagram and a host of other dozen sites with declining significance and outreach. Yes, and know where your target audience is residing.  Where are they spending their time?  Reaching out to the social media networks that your target audience is in, is key to your business sales success!

Last year, $602 billion was spent during the holidays and this year the estimates peg the figure at $650 billion. That’s a whooping figure for a brief period of time. Many brands focus solely on such times of the year to make up for perennial losses.

But to use the holiday season or any specific time for that matter, there has to be a marketing strategy. Do Not randomly offer discounts or special deals.   Defining Objectives is key!  That is why you have a “Marketing Strategy!”  Else, budgeting for the entire discounting program and marketing the same would become challenging.

Placing offers is not the endgame. It is only a way to entice the customers or prospective consumers. The offers too need to be promoted to truly utilize the holiday season and to partake in the spending spree of customers.

The holidays are upon us – so get your social media marketing strategy outlined and get to work!

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