10 Vital Tips for Creating SEO Friendly URLS
This is great information - and you should subscribe to Brandon Gaille - He has the best business tips of today! I like pictures - I like the short and sweet version - and then I will read more - I need things that entice me to go further - so I hope you will find this as informative as I have.
Please note - do not use abbreviations for your url. Remember the abbreviations mean nothing to the search engines - it is text they are looking for!
Look at the reminders below:
- Keep your URL easy to comprehend. If a human can not read your URL or it does not make sense to the human reader than it is very likely that the search engines are going to pass it by. The simpler the better. This rings so true - using abbreviations (because your text is too long - or because someone else has that URL - should raise a flag for you - Change your text URL to reflect your business or internet presence.
- I honestly didn't know this one - Google does not understand underscores so if your website looks like your_website you are not going to get traffic. Your website has to look like your-website for Google to see you.
- Make sure your top content is in the root folder. Designing with WordPress this is automatic - I am sure the other modalities are too.
- Only use lower case letters in your URL. This will save the confusion with people - nothing is so frustrating when you can't figure out what the correct URL is. Capital letters can easily make your website null in the search results. Most people do not even realize that search engines use case sensitive search techniques so if your website URL looks like YouR Website no one will find it.
- Be sure you let search engines know that you want to block dynamic URL’s. It will keep the clutter and the danger down. Now, I had to look this one up - a Dynamic URL? I don't use them - But What does Dynamic URL mean? A dynamic URL is a URL returned through the query of a database-driven website or the URL of a website running some processing script. Dynamic URLs are different from static URLs. The content on the Web page of static URLs does not change unless the Web programmer changes the page HTML code. The content of a Web page with a dynamic URL is generated from automated queries to the website's database. The page is technically a database template displaying the results coming from the database query. A website with a dynamic URL has an associated database, which fills in most of the website content.
- Add mobile URL’s to site maps so that they can get ranked higher. What is a Site Map? A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion.
- Avoid duplicate penalties by telling search engines the preferred pages and preferred domain. It will cut down on confusion and keep you closer to the top of the results. Google and other search engines penalize sites that have duplicate pages by putting them on the bottom of the list of results.
- Build trust for your site by uploading a favicon. It is an easy step to take to improve your search results. What is a Favicon? A favicon (short for "favorites icon"), also known as a page icon or an urlicon, is an icon associated with a particular website or webpage. A web designer can create such an icon, and many recent web browsers can then make use of them.
- Use 301 redirects to let Google know about changes to your URL. It is a lot easier than losing traffic because Google can not find you. Here is what Google says - If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a server-side 301 redirect -
- Use a keyword at the end of your domain. Google and other search engines “read” your URL to insure that they are sending people in the right direction. Adding a keyword to the end of your URL makes it easier for the search engines to “see” you. Example - www.judysbusinessblog.com/about-judy
This is very helpful - At least I am doing most of these - but there are a couple things here that I didn't know! Creating SEO Friendly URL's is to your advantage!