Are You Listed with the Better Business Bureau?

Better Business Bureau Logo

Better Business Bureau LogoFirst, let's talk about the Better Business Bureau (BBB).  It was founded in 1912, is a nonprofit organization, focused on advancing marketplace trust. There are 114 independently incorporated local BBB organizations in the United States and Canada, which is coordinated under the Council of Better Business Bureaus (CBBB) in Washington, D.C.  Last year, (2012) the Better Business Organization celebrated it's 100 year anniversary!   So.... What does the BBB do:

  • Collects and provides free business reliability reviews on more than 4 million businesses
  • There were over 100 million requests from consumers in 2012, helping make the BBB's website rank among the top 400 most-visited websites in the United States.
  • The BBB serves as an intermediary between consumers and businesses, handling nearly 1 million consumer disputes against businesses in 2012.
  • The BBB also alerts the public to scams
  • The BBB reviews advertising, and assists when donating to charity.

Did you know that nearly 400,000 local businesses in North America support the BBB?   The BBB invites successfully vetted businesses to become dues-paying Accredited Businesses that pledge and continue to adhere to the BBB Code of Business Practices. In return, the BBB allows Accredited Businesses to use its logo and dispute resolution services. Although it has "bureau" in its name, the Better Business Bureau is not affiliated with any governmental agency. Businesses that affiliate with the BBB and adhere to its standards do so through industry self-regulation. To avoid bias, the BBB's policy is to refrain from recommending or endorsing any specific business, product or service. If you are a business in Northern California Click Right Here To Apply for your Better Business Bureau accreditation. Scenario: My friend received information in the mail to do an online, internet business.  She invited me over to look at the material that she was given - and all of the material looked really good!  Ring a bell anyone?  But, neither of us knew anything about either of the businesses, so we got online to look them up.  They still looked good (both of them did) but then I told her, "let's check out what the Better Business Bureau has to say".  So we  went to the website, typed in the respective business names and bam!  Information came up!

  • Business A had an "F" rating!  Terrible customer service, so many complaints etc.  
  • Business B had an "A-" rating!

So, three guesses as to which business she went with!  Click here to go to her online business web page.  So, my advice to you all?  Check out the business on the BBB website - they also report spam's and different types of information about businesses.  If you are a small business, click on the link provided above to apply for your Accreditation with the Better Business Bureau.

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