Let me just say that there are so many things to know - Helping the small business entrepreneur be a success on the internet is key - however, that entrepreneur needs to have an open mind. Clearing your mind of all preconceived notions, well intentions from others etc. you will only be creating more of a mess.
This video says an awful lot! I highly recommend that you watch this and that you sign up for the "7 day free training" - you will be glad that you did!