I did this earlier this week. Let me explain - in LinkedIn, you need to optimize your profile so you will show up on page 1 of the "People Search" - but to do that there are 5 key area's in your profile that you need to place your "Keywords" - What "Keywords" am I talking about - I want you to sit back and think about this: What do people type in to find you? Or someone like you with your skill set?
In your headline - it isn't enough to say you are CEO or Founder - what I want you to do is figure out your skill set :
- What are you noted for?
- Are you an accountant? If so, what type of accountant are you?
- Are you an artist? What type of artist are you - water color, oils, portraits etc.
- Are you a web designer? What type of web designer are you? Drupal, Joomla, HTML, CSS, WordPress