How to Pitch Journalists to "Write About your Company!" Brandon Gaille has the best information out there and I love the infographics as images speak and it is a quick way for everyone to learn something - or scan the info then come back later when you have time to read further or just explore!
A Pitch is a potential story that can be offered by many people who are looking for a particular story to be published.
Do you realize that a pitch can make or break a journalist’s career? However, if the pitch comes off weak, or is delivered in an incorrect manner - you may never get a journalist to post your story! Below are just a few reminders:
- Be Clear
Look to make your wish clear and concise, so the journalist knows "exactly what story you want covered!
- Know Your Journalist
You need to know and understand the Journalist's writing style. If you are writing a humorous or cute article and the journalist writes murder or assault stories - you won't be hearing from that journalist. Do a google research - the more you know about the journalist that you are targeting the better.
- Avoid Grammar/Spelling Mistakes
Spelling mistakes are a huge turn off! The journalist will either think you are ignorant of grammar or you are too lazy to fix the mistakes. Don't shoot yourself in the foot - get a couple of people to edit your writing before submitting! That is what spell checker is for as well - while it isn't fool proof - it will catch the majority of issues.
How are you delivering the pitch? Whether it is by telephone, email or in person, make sure you are calm and collected - know your stuff! Any mistakes you make in your "Pitch" will definitely end the relationship before you even get started. So fine tune your "Pitch!"