RSS Feeds . . . . . Do you know what they are??? RSS stands for Really Simple Syndication. (This is what the Initials Mean) however, as the name suggests, RSS is easy to use. When you post something on your blog, the RSS program copies it.
Kim Komando has a great explanation here - so go check it out - yes, we can put an RSS feed on our websites, on our blogs etc. I am always leary of adding something that will automatically come in to your desktop - however, if you have your anti-virus updated and your software updated and are diligent about what you access or download - this should work just fine.
Remember, not only does this work for businesses - it can also work for something personal - updates on that new little one that has joined your family, a loved one in the service or over in Iraq - or just about anything - school sports, school happenings that type of thing.