5 Reasons Social Media Isn’t Working For You

Posted onLeave a commentCategories5 Top Reasons Social Media Isn't Working For You, Social Media Marketing, Social Networks, Target Audience, Unique Voice

Social Media & YOU!  

Your Social Media strategy is key! ¬†With technology at the forefront of all that we do, you need to take the time to fill out all of your Social Media profiles – if something isn’t working for you . . . You need to ask¬†yourself . . . .¬†Searching on the smartphone

  • “Why aren’t people doing business with me?”
  • Are you visual on the internet?
  • Are you in the Social Networks that work for you?
  • Are you where your Target Audience is?
  • Are your profiles complete?

It doesn’t matter if you have the best product or service around, it doesn’t matter if you are getting those 4 and 5 reviews on Yelp or other networks. ¬†What does matter is your activity, on your Social Media networks – Social Media is one of the most effective “free” tools for the Entrepreneur. ¬†Social Media generates:

  • Awareness
  • Shows your area of expertise
  • It’s “FREE”

Here is my take on 5 Reasons Social Media isn’t working for you . . .¬†

  • Your Social Media Profile is Incomplete:¬†¬†What does this mean? ¬†First – when you join a Social Network, you need to fill out your profile completely – this profile needs to be consistent across all of your Social Media Networks. ¬†I always start with LinkedIn. ¬†Why? ¬†LinkedIn is the most thorough profile creators out there. ¬†It forces you to get detailed, to really pull out the stops on you and your business. ¬†You can upload documents, pictures and presentations. ¬†You glean some great reviews and people can rate you. ¬†Your logo or brand is set – and this is what you will use for all your social networks.
    • You need to include all of your URL addresses in your Social Media Profiles. ¬†Facebook – in the “Contact and Basic Info” Section under “About” there is a section that is titled “Websites and Social Links” ¬†– go there today and add all that you have!
    • LinkedIn? ¬†In your edit profile section under the “Contact Info area – you can list your Twitter handle, your WeChat handle (if you have one) and 3 website URL’s.
    • Know which networks the social network will share to – Example – Tumblr – this blog site shares to Facebook, Twitter ¬†and Instagram. ¬†Instagram? ¬†This network will share to Facebook, Twitter and others.Unique - Standing Out - Social Media
  • No one remembers you: ¬†¬†Your online reputation can be your strongest asset or your worst liability. ¬†With that said I always ask a client: ¬†“How are you Unique?” ¬†“How are you different?” ¬†“Why should I choose your product or service over your competitors?” ¬†If you are not posting, leaving great tips, showcasing your expertise – then how are others going to remember you? ¬†It isn’t about the sale. ¬†It is all about the trust and connection. ¬†With trust, with connection, comes loyalty – so if I don’t need your product or service now, it doesn’t mean I won’t need it in the near future nor does it mean that I won’t refer others to you (in the interim)
  • Are all your eggs in one basket:¬†

Eggs in One Basket - Social Media

Do you really think that Facebook is the only social network out there? ¬†If you do, check out this wikipedia page. ¬†Facebook may be the one network that DOES NOT bring you business – But you need to know your target audience! ¬†This is imperative! ¬†I don’t want to hear “Everyone!” ¬†I don’t want to hear 25 – 50! ¬†I get it! ¬†Your product and or service can help everyone – but you need to talk to the group that resonates with your business. ¬†Do you realize that there are (6) Living Generations in America? ¬†Each one of these groups have their own specifications and explanations – they are doing different things and approach technology differently. ¬†They are:

  • GI Generation – Born 1901 – 1926
  • Mature Silents – Born 1927 – 1945
  • Boomers – Born – 1946 – 1964 (2 Subsets)
  • Generation X – Born – 1965 – 1980
  • Generation Y/Millennials – Born 1981 – 2000
  • Generation Z – Born – After 2001
  • What value do you add:¬†¬†What are you sharing on social media? ¬†Are you just posting news articles with no commentary? ¬†Are you giving people a reason to share your content? ¬†If you aren’t, they won’t. ¬†You need to also share your own unique content. ¬†Is your content visually appealing? ¬†I do follow a few very reputable people – and I enjoy sharing their infographics, information, tips and techniques – but I don’t just share anyone! ¬†If the person I am going to share info about – is all about helping others – and they give good feedback and tips – I will share. ¬†If they are only wanting to sell a product or service – forget it! ¬†It isn’t ABOUT YOU! ¬†It isn’t about the SALE. ¬†¬†It’s all about how your product or service helps others! ¬†

Adding Value Social Media - Judy's Business Blog

  • Are YOU the only focus?¬† ¬†If the content you are sharing is all about your interests and not about your potential client’s interests – you have lost. ¬†It isn’t about YOU! ¬†It is all about educating your target audience – sharing great visuals, great content and helping them resolve an issue. ¬†You need to earn their respect, you need to show them why coming to you will enhance their experience and resolve an issue. ¬†Focus on what THEY want! ¬†This is why you have to know “Who your Target Audience is!” ¬†What is your unique value? ¬†Either you are promoting a product or a service? ¬†So what is the unique value that you bring to the drawing board? ¬†Answer this:
    • What benefit do you offer people
    • Who are these people
    • ¬†How do you solve their problems
    • What makes you different from others like you

Quit focusing on what you want – start focusing on what your audience wants “More Value!” ¬†Social Media allows you to reach thousands and thousands of people. ¬†Here is a great reference for who is using¬†Youtube, Facebook, Twitter, Pinterest, ¬†Instagram, LinkedIn and Snapchat – this is why you need to KNOW your Target Audience! ¬†Putting a lot of thought into who your potential clients are is imperative.

I have one last piece of advice (for this post) ¬†People are always trying to circumvent the process. ¬†They will sell you a tool that may glean you 1,000 likes a month! ¬†RUN! ¬†It is NOT about the number of likes. ¬†It is all about the quality of those likes. ¬†Give me 100 quality likes versus 1,000 likes and I will out do you every single time. ¬†I gain loyalty with my quality people and get referrals and sales because of my quality people. ¬†Social Media is just another tool – a very effective tool that will open up communication and roadways that you cannot imagine. ¬†Don’t cheapen the journey – take the time to get to know your social media connections – good luck!

Social Media Make it YOUR Voice

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