3 Digital Improvements All Innovative Businesses Should Consider . . .
As business owners, we get used to doing things a certain way – especially if our tactics seem to be working well and they’ve been delivering positive results thus far. And while these tried and true tactics may have benefited our businesses in the past, complacency, and stagnation are never a good thing. We need to adapt to new technologies and continuously look for ways to develop our businesses through innovation.
Here are three digital improvements all innovative businesses should consider, according to Judy’s Business Blog.
1. Time Management and Productivity Tools
If your business isn’t relying on time management and productivity tools each day, this is one digital improvement you’ll want to implement as soon as possible. From digital to-do lists and online calendars to time trackers and project management software, productivity tools help with organizing work, meeting deadlines, improving communication between teams, and saving time and money in your business.
There are lots of time management and productivity tools to be explored, and you may need to mix and match to find the right fit for your team. Digital to-do lists like Trello and Monday.com can be used to make lists and set deadlines, while online calendars such as Calendar.com and Zoho Calendar can be used to schedule projects and meetings. Toggl and RescueTime can be used to boost focus and track employee time, while Asana and Basecamp make it easy to track projects, documents, and reports.
2. Creative Online Marketing Campaigns
If your marketing strategy consists primarily of old-school tactics like direct mail and newspaper ads, it’s time to incorporate a few digital marketing strategies like search engine optimization (SEO), content marketing, and pay-per-click (PPC) marketing. Use digital marketing tools to create your own graphics and videos, track the success of your internet campaigns, and post content across multiple social media platforms.
Certain old-school marketing techniques are still effective today, but every modern-day business needs to market itself online in order to keep up with its competitors. According to Entrepreneurship in a Box, digital marketing helps businesses to:
- Build long-lasting relationships with their customers and clients.
- Understand the wants and needs of their target audience.
- Increase conversion rates.
- Boost sales and brand awareness.
- Reduce marketing costs.
- Measure the return on investment (ROI) of their marketing campaigns.
If you need some help with your digital marketing efforts, try looking for a freelancer on Upwork, Fiverr, or Guru. Or if you have an in-house marketing department that specializes in traditional marketing techniques, you could pay for them to obtain a digital marketing certification or encourage them to complete a free digital marketing course on HubSpot Academy.
3. Business Process Management
When making the digital improvements described above, business process management (BPM) tools can be used with rapid automation solutions (RPAs) to better improve workplace processes. Both BPM & RPA can help your business to save time, improve the customer experience, and increase workplace efficiency as you work to digitally transform your business.
With business process management, keep in mind you’ll need to monitor your BPM framework so you can easily identify any areas of success or weakness. After analyzing the performance of your business processes, you’ll know which changes should be made.
There are many ways to be innovative in business, and these are just three ideas for small and midsized business owners. Digitally transforming your business is a process, and there’s a good chance your employees will resist the changes you’re proposing — even if they can see the long-term benefits of digital transformation. It’s best to start small, choose your digital tools and technologies well, and keep your team in the loop from start to finish.
Judy’s Business Blog shares helpful tips and information for women entrepreneurs. Visit
judysbusinessblog.com, check out Judy’s articles on Medium or get in touch at 916-496-2449.
Note from Judy:
This great article was written by Dean Burgess from Excitepreneur.net. I want to thank him for sharing this great article with my readers. These tips and information are really really good and I encourage each and every one of you to explore and learn from the wealth of information that is in this great blog post.