Are you interested in Consumer behavior both online and offline? The Consumer Barometer is a tool to help you understand how people use the internet across the world!
The below pictures are from the USA - Now I have to ask - who is your target audience? You have to know who they are and you then have to reach them the way they interact on the internet!
Here is something about the "Local Shopper!"
Having the "RIGHT" information on your websites! Do NOT tell them to call for pricing! Give a ball park figure!
There are a lot more statistics - but I think you get the picture! This is why you need to know who your target audience is! From the link - for the Consumer Barometer Insights, you can look at different countries as well and what those stats say. Bottom line? You are missing out if you don't think that you have to figure out who you are talking to, how that audience is accessing the data and what tools they are using!