A gathering of business tips for the Small Business Woman Entrepreneur
Your brand is the face of your business, and giving it a much-needed Brand Makeover is key. It’s how people perceive you, and it’s how you make sales. But what happens when your brand starts to feel outdated or not reflective of your current business goals? It’s time for a refresh! In this article, Judy’s…
Read more
The lifeline of any business is its customers (AKA Target Audience). Regardless of how long you have been operating in the industry, it is crucial that you secure customers which can be done by knowing who your target audience is. Doing so can help set you on the right track. Identifying your target audience and…
Read more
When a social media marketer, marketing designer, or website master gets involved in your project, the first thing they want to know is “Who Is Your Target Audience?” The most common words I hear are, “Everyone!” No! The way you speak to a teenager vs. a parent or grandparent, athlete, fashion model, or teacher, is…
Read more
People that follow the crowd are the type that cannot make up their mind on what will work for them. They are almost afraid to voice their own opinion and simply let the other party know that they don’t agree with an idea or concept. What they don’t understand – just because you don’t agree…
Read more
Who is Your Target Audience? Why do I ask? Look, you may have a great product or service and yes, your product or service can be beneficial to “ALL” age groups – BUT ~ you need to define the majority age group of your target audience. You will speak to your target audience only –…
Read more
Social Media & YOU! Your Social Media strategy is key! With technology at the forefront of all that we do, you need to take the time to fill out all of your Social Media profiles – if something isn’t working for you . . . You need to ask yourself . . . . “Why…
Read more
Power of Social Media . . . Knowing Your Target Audience! What you need to know about choosing the most effective social media platforms. I am floored at how many businesses do not embrace social media – Use a social media strategy – instead of working at being on everything really evaluate where your…
Read more
Are you interested in Consumer behavior both online and offline? The Consumer Barometer is a tool to help you understand how people use the internet across the world! The below pictures are from the USA – Now I have to ask – who is your target audience? You have to know who they are and…
Read more
Who is Generation Z? Why do we need to understand the different generations and what they are into? First off, many small business owners cannot answer this question: “Who is your Target Audience?” – when I ask this question, I get the standard response, “everyone!” In today’s market – you as the business owner need…
Read more